Hello, I am Jixin Liang, the founder of Ytterbium SEO Agency, a Vancouver SEO company located in the beautiful British Columbia in Canada. We provide digital marketing service to clients all over Greater Vancouver area.
As you can tell from our website, our forte is SEO, which stands for Search Engine Optimization. We help our clients optimize their online presence (no matter if it is a website, YouTube channel, social media profiles like Facebook, Twitter, etc.), so they can better present themselves in the search engine landscape. The end result is that the client website can have a better organic ranking in Google, Yahoo! and Bing, leading more visitors to the business.
When it comes to online marketing, there are four major aspects: web design, PPC, Social, and SEO.
When online visitors come in, they get to know your business by interacting with your website. The way your site is structured, the way the information is organized, the tone in which the content is presented, will all contribute to the overall impression potential customers have about your business. In many cases, it will affect their purchase decision. A good web designer can make your website presentable and aesthetically attractive, and possibly help convert a visitor into an actual buyer. While important, a well-designed website is far from enough. You can have the best-looking website ever, but if no one knows about it, there is not much meaning to it. Google, Bing or Yahoo! is not just going to give you higher ranking because you have a beautiful website.
There is a shortcut to appear on top of the search engine result page, and instantly get people’s attention. It is called PPC, standing for Pay Per Click. This is a type of paid advertising, where you and your competitors bid against the few available Ad positions. Whoever wins the auction shows up at the front of a result page when a visitor enters a specific term in the search bar. If the searcher clicks on your advertised listing, you will be charged a certain amount according to your bid price. Depends on the competition, a PPC campaign could be very expensive. In some niche markets, a click can cost as much as 100 to even 1,000 dollars. While this is a fast way to put you in front of a visitor, and many businesses do spend a ton of money on these campaigns, it is a known fact that this form of advertising is rarely profitable. We do not recommend using PPC as your primary source of getting traffic.
Social platforms like Facebook, Twitter, YouTube, etc., are also important channels that a business can get visitors from. Building up the social image for your business and staying active on these platforms can give more trust to your website. It is very common for a business to maintain social profiles on various platforms. There are services out there in Vancouver that can help manage a business’s online social presence. Since most platforms also have their paid advertisement components, make sure you find the right people to manage your business’s social portfolio.
The last, but also the most important aspect of online marketing, in our opinion, is search engine optimization. Which is to optimize your website to get natural, organic ranking. This is a topic that has as long a history as the search engine itself. Although it has been around for very long and so many people talks about it, very few really understands the inner workings of SEO.
Search ranking is something that Ytterbium SEO excels at and focuses on. We developed our unique understanding of SEO from a vast amount of research and years of practice. In our opinion, every healthy business already has what they need to organically rank on top in the search engine result. We help them bring out their best in front of search engines so that they can have an unfair advantage over their competitors.
In Vancouver area, it is easy to find a company or freelancer that can provide online marketing service. Many of them claim to be good at every single aspect of internet marketing and offer a whole package including SEO, PPC, social profile management and web design. The fact is, as many businesses told us, the only thing they got out of these packages is no more than a nice-looking website. Their campaigns are still struggling to make a profit; their website is still ranking nowhere.
To bring our clients the best result, we are laser-focus on SEO. Although we work with web designers and Ad campaign managers and can refer our clients to them, we ourselves don’t offer service to do web design or to manage PPC or social campaigns. What we offer, is the steadiest and safest way to help your business emerge on top of the search engine results. This is the most profitable and predictable way to acquire internet traffic.
Considering the complexity involved in SEO, finding a competent search engine optimizer is crucial to a business. A good optimizer can save you a lot of time and money, and make your business’s ranking journey much smoother. A good SEO expert can help you in the following ways:
An optimization expert can perform an audit on your website and come up with an actionable plan to move your site up the ranking. He will look at your site’s structure and content, and make recommendations for improvement, so your site caters to not only searchers but also search engine’s taste. He can provide insights on conversion, work with your web designer to figure out the best strategy to turn a visit to a sale.
An expert optimizer will also do a thorough analysis on your keyword portfolio. After evaluating each keyword’s importance according to its traffic, competition, relevancy and profitability, he will lay out a strategy to build your keyword portfolio. He works in close collaboration with content generation staff to help you put out relevant content to attract visitors and support rankings. He also has the ability to discover keywords that are often overlooked, so you don’t miss any opportunity to reach to your audience. Many times this will also lead to business opportunities to improve or expand your products or services.
Having an SEO expert on your side helps you understand your competition. What are they doing with their online presence? What ranking strategies are they using? In where do they do well and what else are they missing? How can you do better than they are? Not knowing the answers to these questions is like sending customers to your competition for free. An expert in search engine optimization can really change the game for you.
Although SEO is very powerful, understanding the algorithm search engines use to rank websites is sometimes not easy, and it requires years of practice to master the whole process. Doing it yourself can be time-consuming and frustrating, but hiring the wrong optimizer is one of the worst things that you could do to your business.
Proper SEO require an understanding of not only what a search engine wants, but also how much it wants. Many agencies out there are too aggressive and follow practices that search engines frown upon. In fact, during the two most recent major algorithm updates, many SEO companies (including some famous ones in Vancouver area) got hit pretty hard by ranking penalties. This hurt their clients significantly because it will take a very long time for their ranking to recover – if they ever are.
On the contrary, hiring a competent and ethical SEO expert gives you the ease and predictability in your ranking journey. He can guide you through the process, so you don’t need to worry about pitfalls and penalties. It saves you a lot of time and energy so that you can focus on growing your business.
As improvements are implemented on your web presence, you will have a healthier web presence that is more and more recognizable by Google, Yahoo! and Bing, and you will see your site moving upward. It is true that it will take some time, but ranking your website naturally on top of the search result and getting free traffic is truly an investment that has the highest return. Consult with your SEO expert, let him know your goals and help him understand the audience in your market. The better he understands your business, the better he can adjust the ranking strategy to meet your needs.
You can easily find someone in greater Vancouver to handle SEO for your website. However, many people in the industry are good at bragging but not necessarily have the expertise to rank your website. Besides that, unethical individuals can keep selling you useless campaigns along the way just to fill up their pockets.
Ytterbium Vancouver SEO is different. We stay on top in this industry with our knowledge and experience. Laser-focusing on the topic allows us to keep up with the evolution of the search algorithm. Our approaches are based on numerous research and are always up-to-date. We use legitimate and efficient methods to rank your website, and very often, we can provide additional marketing information and new ways to monetize your web presence.
Your website is the representative of your business on the internet and is not a place for try-and-error. Considering how powerful SEO is, you have every reason to implement it. Considering how detrimental a ranking penalty could be, you got to do it the correct way. Make the right choice and call Ytterbium SEO Agency today at 778.384.8826. We would love to see you rank!